U.S. consumers set a new online spending record this Black Friday, with purchases reaching a staggering $10.8 billion, according to data from Adobe Inc. (NASDAQ: ADBE). This milestone underscores the growing dominance of digital shopping, especially during the Thanksgiving holiday weekend.
Record-Breaking Weekend Spending
The surge isn't stopping at Black Friday. Adobe projects that shoppers will continue their spending spree, with an estimated $5.2 billion in online purchases on Saturday and an anticipated $5.6 billion on Sunday.
Cyber Monday Forecast
Looking ahead, Adobe maintains its forecast for Cyber Monday, expecting a massive $13.2 billion in sales. If these predictions hold true, Cyber Monday could become another historic day for retailers and e-commerce platforms, further highlighting the shift towards online shopping.
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